5 Best Video Marketing Courses For Beginners in 2024

5 Best Video Marketing Courses For Beginners in 2024

Video marketing refers to using video to promote and tell people about your product or service. It can be used for anything from building customer relationships to promoting your brand, services, or products.

In addition, video marketing can serve as a vehicle for providing actionable advice, promoting customer reviews, live-streaming events, and delivering viral (funny) content. By creating high-quality videos that tell brand stories, a professional company can influence users and push them toward the end of the sales funnel.

Keeping this in mind, here at Coursesity, we have curated some of the Best Online Video Marketing Courses with certification. Hope that you will find the best course for you to learn how to showcase your products and build trust at the same time.

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Top Video Marketing Tutorials List

  1. Video Creation For Business

  2. Optimizing Video Content for Social Media Online Class

  3. Video Marketing: YouTube Marketing For Business

  4. Video Strategies for High Engagement Online Class

  5. Storytelling for Business Video Online Class

1. Video Creation For Business

Create Professional Videos for your Business on a budget.

In this course, you will:

  • Create amazing marketing videos for your business with InVideo.
  • Make professional marketing videos on a budget.
  • Learn social media marketing strategies.
  • Develop sales funnels using the AIDA marketing model.
  • Increase sales, engagement, and brand awareness with video marketing.

With this Video Production course, you will learn how to easily create professional marketing videos for your business with InVideo. The course will teach you how to add your own content to the pre-made templates and edit your videos by adding scene transitions, animations, b-roll, stock footage, and background music.

Next, you will learn how to set up simple online sales funnels using the AIDA marketing model. Developing sales funnels using your videos will help guide your customers from the initial discovery of your business to actually making a purchase.

Plus, you will also cover tons of social media marketing strategies that you can implement using your marketing videos. This includes promotion strategies on popular platforms like YouTube, Instagram, and Facebook.

  • Course rating: 4.7 out of 5.0 ( 19 Ratings total)
  • Duration: 1 h 30 m
  • Certificate: Certificate on completion
Video Creation For Business | Video Marketing With InVideo
Create Professional Marketing Videos For Your Business On A Budget | Easy Video Creation & Editing With InVideo

2. Optimizing Video Content for Social Media Online Class

Learn Video Marketing as a Beginner.

The course includes:

  • Desired Outcomes
  • Capture Strategies
  • Edit Strategies
  • Social Network Considerations
  • Hosting Strategies

This Video marketing course helps content creators of all skill levels make compelling videos that are easy to share online. It shares strategies for both capturing and editing videos to maximize impact, such as how composition strategies can impact the look and feel of your clips.

The course also goes over how to resize and compress videos for specific platforms, including how to reformat video from its traditional delivery aspect ratio to common social media aspect ratios.

Plus, you will learn how to determine whether to post your content directly to a social network or use a hosted platform.

  • Course rating: 4.8 out of 5.0 ( 94 Ratings total)
  • Duration: 1 h 38 m
  • Certificate: Certificate on completion
Optimizing Video Content for Social Media Online Class | LinkedIn Learning, formerly Lynda.com
Make your videos easier to share online. Learn strategies for capturing and editing video to maximize impact, as well as how to resize and compress video for specific platforms.

3. Video Marketing: YouTube Marketing For Business

Learn how Business Owners and Entrepreneurs can use YouTube to market their businesses.

In this course, you will:

  • Target your ideal customer base on YouTube.
  • Attract more visitors to your website.
  • Increase your subscriber base on YouTube.
  • Get your videos ranked in the YouTube search engine.
  • Create compelling content that your subscribers will want to watch and engage with.

With this Video Marketing course, you will understand how to leverage the power of YouTube to bring about more sales to your products or services online. You will discover how to use YouTube as a way to build your online brand.

Plus, you will learn how to build a following of people on YouTube who are your ideal customers. The course will also teach you how to create videos that get found, help you to build an audience, and drive targeted visitors to your product or service online.

  • Course rating: 4.7 out of 5.0 (31 Ratings total)
  • Duration: 1 h
  • Certificate: Certificate on completion
Video Marketing : YouTube Marketing For Business
How business owners and entrepreneurs can use YouTube to market their business

4. Video Strategies for High Engagement Online Class

Learn five actionable strategies to increase brand awareness and engagement using video.

The course includes:

  • Strategies for High Engagement
  • Body language tips for video
  • Strategies for posting a video to boost engagement
  • Creating and using unique hashtags
  • Strategies for viral video
  • Using video to drive awareness

In this Video Marketing course, you will learn about five actionable strategies to increase brand awareness and engagement using video-based content. Discover how to improve your body language and get more comfortable in front of the camera, create the right calls to action, leverage unique hashtags, and more.

Plus, each strategy is accompanied by real-world examples showing the power of video in action.

  • Course rating: 4.6 out of 5.0 (221 Ratings total)
  • Duration: 16 m
  • Certificate: Certificate on completion
Video Strategies for High Engagement Online Class | LinkedIn Learning, formerly Lynda.com
Learn five actionable strategies to increase brand awareness and engagement using video.

5. Storytelling for Business Video Online Class

Learn how to apply narrative storytelling techniques to screenwriting for business videos and marketing.

The course includes:

  • What Is Story?
  • What's Your Story?
  • Out There in the Dark
  • Creating Your Hero
  • Building Your Story
  • Writing Your Story

This Video Marketing course shows the tools and techniques authors and screenwriters can use to make any business video clearer, more compelling, and more persuasive. These tips work equally well whether you're trying to sell a product or service or simply establish brand awareness.

Next, it examines the specific steps it takes to build an entertaining and memorable story, first looking at the various intersections between creative storytelling and marketing.

Plus, you will learn how to find the heroes (and maybe even the villains) of your story and use the three-act structure of Hollywood films to communicate the message of your business in a compelling way.

  • Course rating: 35,534 total enrollments
  • Duration: 3 h 28 m
  • Certificate: Certificate on completion
Storytelling for Business Video Online Class | LinkedIn Learning, formerly Lynda.com
Learn how to apply narrative storytelling techniques to screenwriting for business video and marketing.

Hey! We hope you have found these Online Video Marketing Courses with the certification list helpful and intriguing. Since you've made it this far then certainly you are willing to learn more and here at Coursesity, it is our duty to enlighten people with knowledge on topics they are willing to learn.

Here are some more topics that we think will be interesting for you!