7 Best Product Strategy Courses in 2024 - Learn Product Management
List of the 7 best product strategy courses, tutorials, classes and certification online. Learn product management and strategy online from the best instructors.
What is Product Strategy?
Product Strategy is something that is used by all types of businesses. Almost every company has a strategy. While it can be something simple, a basic plan, others go further and employ highly complex strategies that are based on data and statistics. In simple words, Product Strategy is a specialized area in the realm of business that deals with determining the nature of a product and its development.
Writing a Product Strategy today is a cross-disciplinary exercise that involves marketing, engineering, and customer experience. In the future, it will also involve artificial intelligence and machine learning. The strategy is part of the toolkit that helps organizations succeed.
The demand for professionals with a product strategy or product management skills is growing. There are multiple reasons for this, but one of the reasons is that companies are focusing more and more on developing products that customers want, rather than products that the company itself thinks are good.
Why is Product Strategy important?
A product strategy is like a compass. It lets you know where you are and what direction to head toward. When it comes to developing your product strategy, the most important thing is to know your market – who you’re catering to your solutions, products, or services.
It tells you how the company’s strategy is affecting the company’s bottom line by outlining a plan on how its goals will be achieved. A well-crafted product strategy maps out both short and long-term plans so that everyone in the organization can see how these pieces fit into the bigger picture of the company’s overall success.
This blog will help you build an exquisite Product Strategy by learning all the fundamental skills needed to become a professional in this field.
Top Product Strategy Classes For Beginners List
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Best Product Strategy Courses, Tutorials, and Classes Online
1. Advanced Product Management: Vision, Strategy & Metrics
Learn the skills Product Managers use every day. Vision, strategy, & advanced metrics for Product Managers.
The course includes:
- Product Management
- Foundations of Vision and Strategy
- Vision Case Study
- Advanced Metrics for Product Managers
- Metrics by Industry
- Insights From Product Managers
This Product Strategy course will help you learn all of the advanced skills and techniques that successful product managers use in their day-to-day working lives. From how to implement vision and strategy to get a better understanding of how to use data, these lectures are designed for founders, CEOs, and, of course, product managers.
Additionally, you will learn the difference between the two and how to implement them into the development of your products. The course will also teach you how to figure out what data to measure and how to fully understand the data that you track.
You can take the Advanced Product Management: Vision, Strategy & Metrics certificate course on Udemy.
Course rating: 4.5 out of 5.0 ( 6,591 Ratings total)
Duration: 5 h 30 m
Certificate: Certificate on completion
2. Product Ideation, Design, and Management
Learn to discover, design, and develop strategies for products that customers love.
The course includes:
- Developing Innovative Ideas for Product Leaders
- Product Management Essentials
- Establishing Product-Market Fit
- Creative Design, Prototyping, and Testing
- Financial Management for Product Leaders
With this Product Strategy course, you will learn how to develop your entrepreneurial thinking by exploring competitive analysis and industry analysis, as well as understanding the keys to value innovation.
Next, you will understand the keys to navigating the roles and responsibilities of a product leader to champion change with internal and external collaborators and influencers.
Plus, you will learn how to truly understand your target customer, their unmet needs, your value proposition, your product feature set, and your user experience, and then incorporate this knowledge into product and market requirements and positioning plans.
You can take the Product Ideation, Design, and Management certification course on Coursera.
Course rating: 4.4 out of 5.0 (179 Ratings total)
Duration: 80 h
Certificate: Certificate on completion
3. Product Launch: Go to Market Product Marketing Plan
Learn Product Strategy as a Beginner.
In this course, you will learn:
- Product Marketing
- How to launch a product and take it to market?
- How to develop a marketing plan?
Here, you will learn the 7 key pillars of any successful go-to-market strategy, including target audience identification, developing value proposition models, building a product launch team, messaging and copywriting, demand generation, marketing mix, and product pricing.
You will understand the 5 Cs of target market composition and powerful tools that will help you in customer segmentation marketing and targeting. You will also learn how to determine potential demand with market sizing.
Plus, you will learn how you can generate the maximum demand for your product launch. This Product Strategy course shows you proven methods for determining your optimum product price and common product launch problems that you should be quick in eliminating.
You can take the Product Launch: Go to Market Product Marketing Plan certificate course on Udemy.
Course rating: 4.5 out of 5.0 ( 1,018 Ratings total)
Duration: 80 h
Certificate: Certificate on completion
4. Product Management: Building a Product Strategy Online Class
Learn how to develop an effective product strategy step by step.
The course includes:
- Tenets of a good strategy
- Using the elevator pitch framework
- Determining your target customers
- Determining the product differentiation
- Developing a product strategy
- Identifying key stakeholders
- Collecting and organizing input
- Maintaining and implementing your strategy
Essentially, you will learn how to form a strategy that consists of the set of choices a company makes to achieve its objectives. These choices include which products to develop, which market segments to focus on, how to differentiate, how to price, how to position, and more.
Moreover, this course lays out how to develop an effective product strategy. You will walk through a step-by-step process for creating a smart, thoughtful strategy, and explain how to build support for it. Plus, you will go over how to maintain and implement your strategy.
You can take the Product Management: Building a Product Strategy Online Class certification course on Linkedin Learning.
Course rating: 4.7 out of 5.0 ( 1,789 Ratings total)
Duration: 1 h 05 m
Certificate: Certificate on completion
5. Product Strategy: Become Expert in Tech Product Positioning
Learn Product vision and Prioritization step by step.
In this course, you will learn:
- Fundamentals to product strategy.
- Transforming user understanding with Jobs to be done.
- Building user empathy: deep-dive interviews.
- Prioritizing what really matters: Quantitative user inputs.
- Prioritizing product initiatives and building a roadmap.
In this Product Strategy course, you will learn how to create a product vision that clearly articulates user situations and value measures. You will understand how to prioritize your innovation ideas and know where to focus your limited time and resources.
Next, you will learn how to make difficult trade-offs on the product roadmap, product backlogs, and prioritization of features. The course explains and predicts why users choose a product overall alternatives based on jobs to be done.
Plus, you will focus on key decision-making criteria in user research, not what users claim they want. You will use quantitative data to size and rank opportunities, narrowing them down to the most attractive ideas.
You can take the Product Strategy: Become Expert in Tech Product Positioning certificate course on Udemy.
Course rating: 4.4 out of 5.0 (60 Ratings total)
Duration: 2 h
Certificate: Certificate on completion
6. Exploring Product Business Foundations
Learn how to create a Product Strategy from scratch.
The course includes:
- Contributing to Strategy and Vision
- Understanding Product Finance
- Contributing to Product Operations
- Collaborating with Product Marketing
- Collaborating with Product Sales
- Organizing a Product Road Map
In this course, Exploring Product Business Foundations, you will learn how to create business and product strategies. First, you will explore creating and maintaining a product vision.
Next, you will learn the product roles that are essential to the success of a product team and how they best work cross-functionally between sales, success, marketing, and engineering. Finally, you will discover how to create and communicate a product road map within any organization.
When you are finished with this Product Strategy course, you’ll have the skills and knowledge to succeed on any product team and the knowledge of which levers to pull within the product to maximize product-market fit.
You can take the Exploring Product Business Foundations certification course on Pluralsight.
Course rating: 4.9 out of 5.0 ( 36 Ratings total)
Duration: 1 h 48 m
Certificate: Certificate on completion
7. Marketing Innovative Products and Services
Learn essential marketing concepts and practical commercialization strategies to bring your new venture to market.
The course includes:
- Product Strategy
- Go To Market Strategies
- Growth Strategies
- Pivot, Persevere or Pass
- Types of Pivots
This Product Strategy course will teach you the fundamentals of product strategy with attention to product vision, user journey mapping, business modeling, SMART objectives, customer profiling, customers jobs, customer pains, customer gains, competition, and differentiators.
Next, you will understand go-to-market strategies with an exploration of the buyer journey, pricing, channel strategy, positioning, branding, and product-market fit.
You will also learn how to develop insights on growth strategies as you explore inbound vs outbound marketing, types of media, pull marketing, push marketing, social media marketing, social media channels and content, budgeting, timing, content calendars, customer activation, landing pages, customer retention, email campaigns, and minimum viable products (MVPs).
You can take Marketing Innovative Products and Services certification course on Edx.
Course rating: 17,346 total enrollments
Duration: 12 h
Certificate: Certificate on completion
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